Multichannel News: Time Warner Cable Takes Control of Image, Credibility in New Ad Campaign

In this article Kate shares how Time Warner Cable uses their customer service as a differentiator in their new ad campaign. "The company is changing its customer service story into one of humility, ownership and innovation. By being accountable in its advertisements, TWC is acknowledging consumers' past grievances, while committing to tangible service improvements."

 

Thought Leaders: Sisters, Service and Sales

Thought Leaders: Sisters, Service and Sales

Huffington Post: The Importance of Hello in Business